Case Study: Professional Plan - Conversion Accelerator
Step 1: Research & Foundation
Audience Research:
- Niche Example: Business consultant selling a $3K coaching program.
- Target: Entrepreneurs at $8K–$15K/month who want to hit $30K/month.
- Pain Points:
→ Content isn’t converting into sales.
→ Too many “likes,” not enough leads.
→ Overwhelmed trying to be on every platform at once.
Competitor Scan:
- Competitors push hard on “hustle content” but lack authority proof.
- Winning posts: detailed case studies, storytelling, behind-the-scenes insights.
Voice Research:
- Tone: Bold, professional, relatable.
- Desired perception: Authority + mentor + “been there.”
Step 2: Content Calendar (Month 1)
Posting Rhythm:
- 8 posts per week across 3+ platforms (LinkedIn, IG, Twitter/X, TikTok).
- Content Mix:
- Authority (educational/insight) - 2x/week
- Proof (case study/testimonial) - 2x/week
- Conversion (direct CTA to funnel) - 2x/week
- Engagement (story/hot take) - 2x/week
Step 3: Full Scripts
Daily Posting Rhythm:
- LinkedIn (long-form post style).
- IG (carousel or caption).
- TikTok/Reels (repurpose hooks into 30-second video scripts).
- Twitter/X (hooks repurposed as threads).
CTA Strategy:
- Every proof + conversion post drives to freebie, masterclass, or application funnel.
- Keywords in comments (e.g., “scripts”) trigger DM follow-up.
Engagement Strategy:
- Client replies to comments within 1 hour on conversion posts.
- Agency team manages DMs → filtering into calls/opt-ins.
Monthly Review:
- Audit best-performing posts.
- Double down on hooks/themes with strongest lead-gen results.
- Align next month’s content calendar with launch/offer dates.
Step 4: Expected Results
- Week 1-2: Engagement + visibility spike (hot takes + authority posts).
- Week 2-3: Proof posts begin generating inbound DMs.
- Week 3-4: Conversion posts + funnel CTAs bring in applications and booked calls.
- End of Month: 20–30 inbound leads, funnel traffic increase, sales cycle shortened.
Let’s see if we’re a fit → Book a free brand clarity call with our team.