Case Study: Growth Plan - Engagement Engine
Step 1: Research & Foundation
Audience Research:
- Niche Example: Online fitness coach scaling from 5K/month → 15K/month.
- Target: Busy professionals who want fitness results without long hours.
- Pain Points:
→ Tried multiple programs but couldn’t stay consistent.
→ Overwhelmed with “fitness hacks” online.
→ Scared of wasting more money.
Competitor Scan:
- Engagement spikes on myth-busting, relatable struggles, and simple “step-by-step” tips.
- High-performing captions include polarizing hot takes and proof stories.
Voice Research:
- Tone: Energetic, approachable, no-BS.
- Desired perception: Expert with relatable personality.
Step 2: Content Calendar (Month 1)
Posting Rhythm:
- 4 posts per week (Mon–Thu).
- Content Mix: Educational (Authority), Story (Connection), Proof (Trust), Engagement (Visibility).
Step 3: Full Scripts
Execution Advice:
- Posting cadence: 4x weekly, Monday–Thursday.
- Engagement strategy: Client replies to all comments within 2 hours (especially on hot take posts).
- DM follow-up: Anyone commenting keywords (“pizza,” “guide”) gets DM with freebie → funnel entry.
- Cross-posting: Repurpose LinkedIn long-form posts into Instagram carousels + TikTok/Reels scripts.
Expected Results:
- Week 1: Boosted engagement (comments, shares on hot takes + myth-busting).
- Week 2: Growing authority (educational posts + stories resonate).
- Week 3: Proof posts start generating DMs (“how can I do this?”).
- Week 4: Lead flow begins → inbound applications or discovery calls.
Let’s see if we’re a fit → Book a free brand clarity call with our team.