
What You’ll Discover in 3 Minutes:
Pinpoint whether the issue is consistency, messaging, or positioning, so you can stop guessing and fix what matters most.
Get tailored recommendations that show exactly where to focus next to attract attention, engagement, and sales, without wasting effort on strategies that don’t fit your stage.
Learn whether you need a stronger system, smarter strategy, or full done-for-you support, so every post you create moves you closer to results.


Meet the Strategist Behind the Score
Mikey Sherratt, founder of The Persuasion Agency, turned frustration into a repeatable system for content that converts.
Once invisible online himself, Mikey discovered how hypnotic writing, NLP, and persuasion psychology could turn simple words into influence.
By combining behavioural science with proven marketing frameworks, he built a method that pulls people in instead of pushing messages out.
Today, Mikey helps brands and creators craft authority-driven content that attracts leads, builds loyalty, and scales effortlessly.

His mission is simple: turn your story into a system, and your message into momentum.
The Persuasion Content Score™ is grounded in the Elaboration Likelihood Model, a cornerstone of consumer psychology developed by Richard Petty and John Cacioppo at Ohio State University.
It explains that people are persuaded in two ways:
→ Central Route: when your message is clear, credible, and emotionally aligned.
→ Peripheral Route: when it’s vague, shallow, or easily ignored.
Your results show how your current content triggers those reactions, so you can shift from being scrolled past to taken seriously.
“I used to stare at the blank screen for hours. The Score showed me exactly what to post and why. Two months later, people actually look forward to my content.”
- Laura M
“My engagement doubled in three weeks. For the first time, I know why my audience stops scrolling.”
- Aaron T
“The questionnaire revealed my message was persuasive, but not positioned for leads. The fix filled my pipeline in 30 days.”
- Chris D
“Now the framework runs my content for me. I show up daily and never touch the keyboard.”
- Renee K
“It felt like holding up a mirror to my brand. Within a month, two new clients found me through LinkedIn.”
- James L
“Turns out my content didn’t sound like me because I was writing for algorithms, not humans. Now my DMs are full of real conversations.”
- Priya R
The Persuasion Content Score™ isn’t a quiz, it’s a mirror.
In just 3 minutes, you’ll uncover where your content converts, where it loses power, and what to fix first.
Instant results. 100% free.
15 questions. Endless clarity.
Takes 3 minutes. Changes everything about how you write.