Case Study: Basic Plan - Consistency Builder
Step 1: Research & Foundation
Audience Research:
- Niche: Service-based entrepreneur (e.g., business coach).
- Target: Solopreneurs at $5K–$10K/month who want to grow but feel stuck.
- Pain Points:
→ Tired of posting with no engagement.
→ Don’t know what to say without sounding repetitive.
→ Scared of sounding “salesy.”
Competitor Scan:
- Many coaches posting generic motivational quotes.
- Engagement spikes on personal stories + polarizing takes.
Voice Research:
- Tone: Conversational, inspiring, direct.
- Desired perception: Authority + relatable.
Step 2: Content Calendar (Month 1)
Posting Rhythm:
- 2 posts per week (Tue + Thu mornings).
- Mix of Story, Educational, Engagement, and Opinion.
Step 3: Full Scripts
Execution Advice:
- Posting cadence: Tue + Thu mornings, consistent time each week.
- Engagement strategy: Client replies to every comment within 2 hours.
- Follow-up: Anyone who comments “guide” or “hooks” gets a DM with the freebie + soft pitch.
- Repurposing: Each post can be clipped into Reels/TikToks (hooks become video intros).
Expected Results:
- Week 1: Visibility jump (more reach, comments from new people).
- Week 2: Engagement spike (hot takes + proof stories).
- Week 3: Authority established (educational posts start being shared).
- Week 4: Lead flow starts (DMs and opt-ins from soft CTA post).
Let’s see if we’re a fit → Book a free brand clarity call with our team.